Email Marketing Specialist 13 views

Location: Monterey Park, CA 91754

Schedule: Monday – Friday 9:00 AM – 5:00 PM

Duties:

1. Identify target audience and grow our email list 
2. Design and implement direct email marketing campaigns in Hubspot 
3. Proofread emails for clarity, grammar and spelling 
4. Ensure mobile-friendly email templates 
5. Write newsletters including all company updates 
6. Upgrade our email templates using graphics, personalization and advanced features
7. Ensure prompt and accurate communication with clients via email to minimize unsubscribes 
8. Create email databases for lead generation 
9. Analyze campaign performance and suggest improvements 
10. Report on sales revenue generated from email marketing efforts 
11. Ensure emails follow industry policies and best practices 
12. Daily posting on various social media platforms (Instagram, Facebook, LinkedIn, etc.)

Requirements:

1. Proven work experience as an Email marketing manager or Digital marketing specialist
2. Hands on experience with HTML and content management systems
3. Proficiency in marketing automation technology 
4. Knowledge of SEO/SEM and Google Analytics 
5. Familiarity with analytical and database tools 
6. Excellent written communication and copywriting skills 
7. Strong project management skills 
8. An ability to work under tight deadlines 
9. Knowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management/segmentation, deliverability, and CAN-SPAM/anti-spam laws). 
10. Knowledge of Email Marketing Tools (Mailchimp, iContact, Constant Contact, Hubspot, etc.) 
11. Experience with Photoshop, Illustrator, and other Adobe Creative Cloud products preferred.

Compensation: $45,000-$55,000 plus excellent benefits, paid training, and career development opportunities